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Tier-1 financial brand plus mid-level generalist marketing role in Mumbai draws strong applicant competition.
Role favors financial-services B2B marketing and research experience, limiting cross-industry transferability somewhat.
Explicit 5+ years requirement plus finance marketing and advanced degree preferences increases screening rigor.
Lead end-to-end marketing analysis projects including scoping, data collection, analysis, synthesis, and delivery of actionable insights.
Generate strategic and tactical marketing insights leveraging diverse data sources to inform marketing priorities and client engagement strategies.
Collaborate with cross-functional teams to support initiatives like benchmarking marketing strategies, industry intelligence, survey analysis, and account-based marketing insights.
Master’s degree in business, MBA, CFA, Marketing, Consumer Behavior, or Statistics.
At least 5 years of experience in marketing, business or financial research, consulting, financial services marketing, or strategy roles.
Fluency with desk-research tools (e.g., Factiva, Ignites), Excel, Power BI; knowledge of SQL/Python is a plus.
Work Experience Required: Minimum 5+ years in relevant domains as stated above.
Experienced in synthesizing data from multiple qualitative and quantitative sources for evidence-based marketing decision-making.
Comfortable operating independently on structured projects with demonstrated expertise in survey design and analytics.
Familiarity with financial services and B2B marketing environments, capable of partnering with diverse stakeholders across Marketing, Product, and Thought Leadership.