Marketing Strategy Analysis and Measurement- Senior Associate
State Street Corporation (company site, opens in a new tab)5+ yrsHyderabad, MumbaiOn-siteDirect career pageEst. 14–24 LPA
Posted on 17 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead end-to-end marketing analysis projects including scoping, data collection, analysis, synthesis, and delivery of actionable insights.
- Generate strategic and tactical marketing insights leveraging diverse data sources to inform marketing priorities and client engagement strategies.
- Collaborate with cross-functional teams to support initiatives like benchmarking marketing strategies, industry intelligence, survey analysis, and account-based marketing insights.
Minimum Requirements
- Master’s degree in business, MBA, CFA, Marketing, Consumer Behavior, or Statistics.
- At least 5 years of experience in marketing, business or financial research, consulting, financial services marketing, or strategy roles.
- Fluency with desk-research tools (e.g., Factiva, Ignites), Excel, Power BI; knowledge of SQL/Python is a plus.
- Work Experience Required: Minimum 5+ years in relevant domains as stated above.
Ideal Candidate Profile
- Experienced in synthesizing data from multiple qualitative and quantitative sources for evidence-based marketing decision-making.
- Comfortable operating independently on structured projects with demonstrated expertise in survey design and analytics.
- Familiarity with financial services and B2B marketing environments, capable of partnering with diverse stakeholders across Marketing, Product, and Thought Leadership.