Associate Marketing Manager
Beckman Coulter Diagnostics (company site, opens in a new tab)8–10 yrsBengaluruOn-siteDirect career pageEst. 16–28 LPA
Posted on 17 Sept
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Job description
Structured overview of role & requirements
About This Role
- Plan and execute strategic field marketing initiatives to drive business growth, customer engagement, brand awareness, and demand generation for Leica Microsystems in India.
- Develop and manage relationships with Key Opinion Leaders (KOLs), healthcare practitioners, hospitals, academic institutes, and clinical stakeholders in specialties including Neurosurgery, ENT, Plastic & Reconstructive, Ophthalmology, and related disciplines.
- Lead the execution of Continuing Medical Education (CME) programs, clinical workshops, scientific meetings, congresses, and product demonstrations; support digital marketing and lead generation activities in collaboration with Sales, Service, and Global Marketing teams.
Minimum Requirements
- 4-5 years of sales experience in healthcare, medical devices, life sciences, diagnostics, or pharmaceutical sectors plus 8-10 years of marketing experience, preferably in medical devices, implants, or healthcare capital equipment.
- Strong background in KOL engagement, physician relationship management, and stakeholder engagement.
- Experience working with healthcare practitioners, preferably Neurosurgeons, Ophthalmologists, or surgical specialties.
- Bachelor's degree in Life Sciences, Healthcare, Marketing, Science, or related field; MBA preferred; role based onsite in Bangalore.
Ideal Candidate Profile
- Experienced in managing KOL and physician relationships with demonstrated success driving clinical advocacy and product adoption.
- Proven track record in organizing and executing CMEs, workshops, hands-on training, scientific meetings, and congresses.
- Operates effectively at the intersection of medical/clinical stakeholders and marketing, integrating digital and field marketing initiatives to generate demand and engagement.