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Tier-1 employer, metro location, generalist marketing title and broad KOL/event requirements drive high competition.
Strong preference for medical device, KOL and clinical stakeholder experience limits cross-industry transferability.
Explicit 8–10 years marketing plus specialized KOL and medical device experience enforce strict shortlisting.
Plan and execute strategic field marketing initiatives to drive business growth, customer engagement, brand awareness, and demand generation for Leica Microsystems in India.
Develop and manage relationships with Key Opinion Leaders (KOLs), healthcare practitioners, hospitals, academic institutes, and clinical stakeholders in specialties including Neurosurgery, ENT, Plastic & Reconstructive, Ophthalmology, and related disciplines.
Lead the execution of Continuing Medical Education (CME) programs, clinical workshops, scientific meetings, congresses, and product demonstrations; support digital marketing and lead generation activities in collaboration with Sales, Service, and Global Marketing teams.
4-5 years of sales experience in healthcare, medical devices, life sciences, diagnostics, or pharmaceutical sectors plus 8-10 years of marketing experience, preferably in medical devices, implants, or healthcare capital equipment.
Strong background in KOL engagement, physician relationship management, and stakeholder engagement.
Experience working with healthcare practitioners, preferably Neurosurgeons, Ophthalmologists, or surgical specialties.
Bachelor's degree in Life Sciences, Healthcare, Marketing, Science, or related field; MBA preferred; role based onsite in Bangalore.
Experienced in managing KOL and physician relationships with demonstrated success driving clinical advocacy and product adoption.
Proven track record in organizing and executing CMEs, workshops, hands-on training, scientific meetings, and congresses.
Operates effectively at the intersection of medical/clinical stakeholders and marketing, integrating digital and field marketing initiatives to generate demand and engagement.