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Medium due to strong brand, metro location, and common senior PM title balanced by niche ad-tech specialization.
High because role demands deep ad-tech and measurement methodology experience not easily transferable across industries.
High because the JD mandates 8+ years, specific ad-tech/media expertise, and technical/data skills.
Lead product strategy and execution for the Data Processing Pillar focused on brand lift measurement within Outcomes platform.
Own backend data pipelines, methodologies, backlog refinement, sprint planning, ticket triage, and user acceptance testing for measurement products.
Collaborate with engineering, data science, sales, operations, third-party vendors, and clients to onboard data, explain methodologies, and deliver platform features.
5+ years in product management focused on data platforms, ad tech, or media analytics; 8+ years in advertising or media industry overall.
Strong understanding of digital and TV advertising ecosystem including ad tagging, audience identity data, and relevant data privacy regulations (GDPR, CCPA).
Hands-on experience with SQL querying and familiarity with cloud infrastructure and data orchestration tools (e.g., AWS, Azure, Airflow).
Exceptional written and verbal communication skills with ability to manage technical and non-technical stakeholders.
Experienced in managing technical product delivery within ad tech or media analytics environments involving backend data platforms and measurement solutions.
Proficient in translating complex business and client needs into technical specifications with agile delivery ownership.
Skilled at working cross-functionally with engineering, data science, sales, and operations teams, and capable of handling third-party data onboarding and governance considerations.