Marketing Operations Manager
HG Insights (company site, opens in a new tab)8+ yrsPuneRemoteDirect career pageEst. 22–38 LPA
Posted on 17 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end execution of B2B marketing campaigns across email, nurture, webinar, digital, and integrated programs using Marketo and Salesforce.
- Manage lead lifecycle including scoring, routing, segmentation, and nurture workflows, ensuring accurate sync between Marketo and Salesforce.
- Develop and maintain dashboards and reports to track funnel conversion, influenced pipeline, and ROI; provide data-driven recommendations to improve campaign efficiency.
Minimum Requirements
- 8+ years of experience in marketing operations, campaign operations, or marketing automation.
- Hands-on expertise in Marketo and Salesforce mandatory.
- Experience managing lead lifecycle processes such as scoring, routing, segmentation, and nurture workflows.
- AI-first mindset with comfort using AI tools for campaign execution, QA, and reporting.
Ideal Candidate Profile
- Experienced in managing and scaling marketing operations in B2B SaaS or data-driven environments preferred.
- Capable of collaborating across marketing, sales, and RevOps functions to align campaigns with pipeline impact.
- Demonstrates proficiency in marketing automation integrations and reporting, comfortable troubleshooting sync issues, and improving data governance.