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Remote, generalist marketing-ops title with broad MarTech requirements attracts many qualified applicants.
Specialized MarTech stack and B2B GTM focus require somewhat specific marketing operations experience.
Explicit 8+ years plus mandatory Marketo/Salesforce and martech integration skills create strict shortlisting.
Own end-to-end execution of B2B marketing campaigns across email, nurture, webinar, digital, and integrated programs using Marketo and Salesforce.
Manage lead lifecycle including scoring, routing, segmentation, and nurture workflows, ensuring accurate sync between Marketo and Salesforce.
Develop and maintain dashboards and reports to track funnel conversion, influenced pipeline, and ROI; provide data-driven recommendations to improve campaign efficiency.
8+ years of experience in marketing operations, campaign operations, or marketing automation.
Hands-on expertise in Marketo and Salesforce mandatory.
Experience managing lead lifecycle processes such as scoring, routing, segmentation, and nurture workflows.
AI-first mindset with comfort using AI tools for campaign execution, QA, and reporting.
Experienced in managing and scaling marketing operations in B2B SaaS or data-driven environments preferred.
Capable of collaborating across marketing, sales, and RevOps functions to align campaigns with pipeline impact.
Demonstrates proficiency in marketing automation integrations and reporting, comfortable troubleshooting sync issues, and improving data governance.