B2B Content Marketing and Sales Enablement
Optum (company site, opens in a new tab)3+ yrsGurugramOn-siteDirect career pageEst. 10–16 LPA
Posted on 17 Sept
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Job description
Structured overview of role & requirements
About This Role
- Create and manage diverse B2B marketing content including white papers, blogs, social media posts, event materials, and sales toolkits.
- Oversee sales enablement operations including managing the Sales Hub, annual audits of sales and marketing assets, performance tracking, and maintaining SOPs and editorial calendars.
- Ensure compliance with brand, legal, and regulatory standards across marketing and sales materials while collaborating with multiple stakeholders.
Minimum Requirements
- Minimum 3 years of marketing experience focused on content creation.
- Proven experience writing white papers, articles, blogs, and social media content.
- Demonstrated project management skills with ability to multi-task and handle ambiguity.
- Work Experience Required: 3+ years in marketing with content creation focus.
Ideal Candidate Profile
- Experienced in supporting sophisticated sales organizations and fast-paced technology marketing teams.
- Skilled at managing multiple stakeholders with strong organizational and interpersonal abilities.
- Familiarity with healthcare provider and health plan/insurance marketing preferred but not mandatory.