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Tier-1 brand, generalist mid-level marketing title, and broad responsibilities increase candidate competition.
Core content and enablement skills are transferable, but healthcare B2B preference raises industry specificity.
Explicit 3+ years, mandated marketing experience, and project management expectations create moderate filtering.
Create and manage diverse B2B marketing content including white papers, blogs, social media posts, event materials, and sales toolkits.
Oversee sales enablement operations including managing the Sales Hub, annual audits of sales and marketing assets, performance tracking, and maintaining SOPs and editorial calendars.
Ensure compliance with brand, legal, and regulatory standards across marketing and sales materials while collaborating with multiple stakeholders.
Minimum 3 years of marketing experience focused on content creation.
Proven experience writing white papers, articles, blogs, and social media content.
Demonstrated project management skills with ability to multi-task and handle ambiguity.
Work Experience Required: 3+ years in marketing with content creation focus.
Experienced in supporting sophisticated sales organizations and fast-paced technology marketing teams.
Skilled at managing multiple stakeholders with strong organizational and interpersonal abilities.
Familiarity with healthcare provider and health plan/insurance marketing preferred but not mandatory.