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Mid-level metro role with common experience band but niche vendor-marketing specialization reduces applicant density.
Requires vendor and cloud-partner marketing experience, limiting cross-industry transferability to a moderate degree.
Explicit 5+ years requirement and mandatory cloud vendor partner experience make shortlisting fairly strict.
Own end-to-end vendor-aligned demand generation and GTM initiatives with key technology partners like Microsoft, Cisco, AWS, and Google Cloud to drive measurable pipeline and revenue growth.
Design and lead digital and offline demand-generation campaigns, optimize performance using metrics like CPL, ROAS, and conversion rates, and introduce innovative demand channels such as webinars and co-marketing programs.
Lead cross-functional teams across Sales, Product, Finance, Marketing, and Alliances; mentor vendor marketing team members; own vendor performance reviews and deliver ROI-driven reports for leadership.
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
3–5+ years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystems.
Experience working with cloud or technology vendors such as Microsoft, AWS, Cisco, or Google Cloud Platform.
Location: Hyderabad with mandatory Work From Office; US Shift (3 PM–12 AM).
Experienced in managing strategic vendor partnerships within large technology ecosystems (Microsoft, AWS, Cisco, GCP).
Strong analytical orientation with expertise in campaign analytics, ROI optimization, and data-driven decision making.
Proven leadership capabilities including cross-functional stakeholder management and mentoring junior marketing staff in complex B2B GTM environments.