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Senior, metro role at a well-known pharma with niche SFMC skills yields moderate competition.
Role requires pharma-regulatory experience and SFMC expertise, making cross-industry transfer only moderately feasible.
Explicit 10-year requirement plus mandatory SFMC, Bynder, and pharma compliance makes shortlisting highly strict.
Execute and optimize GenAI-enabled omnichannel journeys using Salesforce Marketing Cloud (SFMC) and Bynder, focusing on content tagging, channel configuration, and journey execution.
Define and manage HCP entry/exit criteria, eligibility rules, frequency caps, and channel prioritization to ensure compliant and effective campaign delivery.
Partner cross-functionally to ensure accurate data flows, compliance, and embed analytics-driven recommendations for next-best-action and next-best-message in journeys.
10 years experience in digital marketing operations, campaign execution, or orchestration roles in Pharma, FMCG, Banking, or similar industries.
Strong working knowledge of Salesforce Marketing Cloud orchestration workflows and Digital Asset Management (e.g., Bynder).
Experience executing multichannel campaigns (email, messaging, digital touchpoints).
Degree in Marketing, Digital Marketing, Business, Engineering, or related field.
Experienced in regulated, compliance-driven environments with understanding of pharma marketing plans and HCP engagement dynamics.
Able to operationalize analytics-driven insights and manage complex workflow configurations within CRM platforms like SFMC.
Skilled in stakeholder management and coordination in cross-functional teams working within GenAI-enabled marketing ecosystems.