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Mid-level generalist product marketing role in a metro with broad requirements drives high competition.
APAC-focused B2B product marketing with regulatory/industry preference reduces cross-industry transferability moderately.
Explicit 5–7 years, regional APAC experience, and language/industry preferences create stringent shortlisting.
Own and execute regional go-to-market strategies and launch plans for India and Thailand business units, aligning with buyer needs and regulatory environments.
Lead regional event strategy and collaborate on campaigns to drive demand and pipeline growth across APAC markets.
Serve as the regional expert and liaison, localizing sales materials and feeding market insights into global product marketing strategy.
5–7+ years in product marketing or related commercial role in B2B technology, data, or services, ideally supporting multi-country APAC regions.
Direct experience marketing to or working within India or Thailand markets; understanding of South and Southeast Asia regional buyer behavior and business culture preferred.
Fluency in English required; proficiency in Hindi, Thai, or Vietnamese is a strong plus.
Work Experience Required: 5–7+ years product marketing or related; Notice Period: Not explicitly mentioned in the JD.
Experienced in adapting global positioning and marketing assets to local market realities rather than creating from scratch.
Demonstrated ability to build trust and influence cross-functionally and across multiple markets without direct authority.
Strong project management skills with ability to navigate multiple time zones and cultures, supporting collaborative regional and global teams.