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Mid-level, metro-based generalist product marketing role increases applicant competition despite niche industry.
Core product marketing skills transfer broadly, but food-safety and APAC experience increase domain specificity.
Explicit 5–7 years requirement plus APAC/regional experience and language preferences raise shortlisting strictness moderately.
Lead and adapt regional go-to-market offers for India and Thailand, tailoring global positioning, messaging, and launch plans to local buyer needs, regulations, and competition.
Own and sequence the regional launch calendar, track launch performance, and lead regional event strategy including conferences and trade shows across APAC.
Localize sales and marketing assets, enable regional sales with aligned materials, and serve as the regional expert on food safety, compliance, and sustainability solutions to influence company strategy and pipeline growth.
5–7+ years in product marketing or related commercial role, ideally in B2B tech, data, or services supporting APAC or multi-country region.
Direct experience marketing to or working within India or Thailand with understanding of regional buyer behavior and go-to-market norms in South and Southeast Asia.
Fluency in English is mandatory; proficiency in Hindi, Thai, or Vietnamese is a strong plus.
Work Experience Required: 5–7+ years in relevant roles
Proven ability to adapt and localize global marketing strategies for diverse APAC markets, especially India and Thailand, with strong regional fluency.
Experienced in building trust and influencing sales, operations, and country leaders across multiple cultures without direct authority.
Strong project management skills with a data-driven mindset and capability to operate independently across multiple markets and time zones.