Email Marketing and Campaign Manager
Cambridge Technology Enterprises Ltd (CTE)5–8 yrsHyderabadOn-siteDirect career pageEst. 10–16 LPA
Posted on 16 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute end-to-end email marketing campaigns across multiple Cambridge brands and products, including strategy, audience targeting, automation, deployment, and performance analysis.
- Manage campaign elements such as newsletters, product promotions, lead nurturing, events, cold outreach, and customer engagement to support lead generation and business growth.
- Ensure email deliverability, compliance with email marketing laws (e.g., CAN-SPAM, GDPR), and optimize campaigns using testing and analytics.
Minimum Requirements
- 5–8 years of hands-on email marketing or related digital marketing experience with full campaign lifecycle management in B2B contexts.
- Bachelor’s degree in Marketing, Business, Communications, IT, or related field, or equivalent practical experience.
- Hands-on experience with major email marketing and automation platforms such as HubSpot, Mailchimp, Adobe Marketo, Salesforce Marketing Cloud, etc.
- Strong knowledge of email deliverability, compliance with regulations (CAN-SPAM, GDPR), consent management, plus experience with A/B testing and campaign analytics.
Ideal Candidate Profile
- Experienced managing complex, multi-brand B2B email campaigns with demonstrated strategic planning and hands-on deployment capability.
- Comfortable working with cross-functional teams (marketing, sales, product, technology) to drive campaign alignment and effectiveness.
- Skilled at leveraging marketing automation, CRM, analytics, and deliverability tools to optimize performance and maintain high email engagement quality.