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Mid-level specialized email role with common platform skills and mid-market employer drives moderate competition.
Email campaign skills transfer across industries, though B2B focus and platform-specific deliverability increase sensitivity.
Explicit 5–8 years plus mandatory platform, deliverability, and compliance skills create strict shortlisting.
Own and execute end-to-end email marketing campaigns across multiple Cambridge brands and products, including strategy, audience targeting, automation, deployment, and performance analysis.
Manage campaign elements such as newsletters, product promotions, lead nurturing, events, cold outreach, and customer engagement to support lead generation and business growth.
Ensure email deliverability, compliance with email marketing laws (e.g., CAN-SPAM, GDPR), and optimize campaigns using testing and analytics.
5–8 years of hands-on email marketing or related digital marketing experience with full campaign lifecycle management in B2B contexts.
Bachelor’s degree in Marketing, Business, Communications, IT, or related field, or equivalent practical experience.
Hands-on experience with major email marketing and automation platforms such as HubSpot, Mailchimp, Adobe Marketo, Salesforce Marketing Cloud, etc.
Strong knowledge of email deliverability, compliance with regulations (CAN-SPAM, GDPR), consent management, plus experience with A/B testing and campaign analytics.
Experienced managing complex, multi-brand B2B email campaigns with demonstrated strategic planning and hands-on deployment capability.
Comfortable working with cross-functional teams (marketing, sales, product, technology) to drive campaign alignment and effectiveness.
Skilled at leveraging marketing automation, CRM, analytics, and deliverability tools to optimize performance and maintain high email engagement quality.