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Tier-1 brand, metro Bengaluru, generalist lead copywriter across channels and broad skills increases competition.
Requires retail and US-market cultural experience, reducing cross-industry transferability.
Explicit 8+ years plus retail/GCC and US-retailer experience requirements make shortlisting stringent.
Own and lead campaign-level creative projects across multiple channels including email, display, social, audio, search, push/SMS, ensuring high-quality, brand-consistent deliverables.
Collaborate directly with Creative Leadership Team, designers, producers, and stakeholders to manage complex briefs, timelines, and resource allocation efficiently.
Provide mentorship to copywriters, perform quality checks, and evolve production processes while using creative performance data to inform decisions and innovate solutions.
6-8+ years of work experience in advertising agency or retail organization.
Bachelor's or master's degree in Marketing, Communication, Journalism, or English.
Experience working with US retailers and understanding cultural nuances is mandatory.
Must have primary skills in copywriting, brand storytelling, brand strategy, stakeholder management, team coaching/mentorship, and proficiency in Microsoft Office programs.
Experienced in managing high complexity, multi-stakeholder campaigns within large retail or advertising environments, demonstrating strong project management skills.
Strategic and creative thinker able to present and defend ideas confidently to senior leadership and stakeholders.
Skilled mentor with ability to maintain production efficiency and quality consistency while evolving brand language and creative process.