Back
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Generalist Marketing Manager title and broad multi-channel B2B requirements increase candidate competition.
Role's B2B IT services focus requires industry knowledge, making cross-industry moves moderately transferable.
Explicit 10+ years requirement, B2B IT domain expertise and managerial experience make filtering strict.
Lead and manage a marketing team to plan, execute, and optimize integrated B2B IT Services marketing campaigns across multiple channels including email, social media, SEO/AEO, PPC, and content marketing.
Drive demand generation and lead pipeline creation through coordinated campaign planning, execution, and performance analysis to improve marketing ROI and effectiveness.
Collaborate closely with sales, business stakeholders, and cross-functional teams to align marketing initiatives with business priorities and lead generation goals, ensuring quality and timely delivery of campaigns.
10+ years of experience in B2B marketing, preferably in IT Services, Technology, SaaS, or enterprise technology with managerial or leadership experience.
Proven expertise in integrated marketing campaigns involving email, social media, PPC, SEO/AEO, content marketing, and digital channels.
Experience managing marketing technology platforms for campaign execution, automation, analytics, lead generation, and content management.
Strong understanding of lead generation, target account identification, demand generation, and campaign-driven pipeline creation.
Experienced leader comfortable managing and mentoring a multidisciplinary marketing team, focusing on performance management and capability building.
Analytical operator skilled in using data-driven insights and AI tools for campaign optimization, content development, and marketing analytics.
Strong collaborator able to work cross-functionally with sales, design, content, and digital marketing teams in a fast-paced, target-driven B2B environment.