Marketing Manager - B2B IT Services
Recruber (company site, opens in a new tab)10+ yrsChennaiOn-siteDirect career pageEst. 18–30 LPA
Posted on 16 Sept
Reach people at Recruber
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Recruber you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Lead and manage a marketing team to plan, execute, and optimize integrated B2B IT Services marketing campaigns across multiple channels including email, social media, SEO/AEO, PPC, and content marketing.
- Drive demand generation and lead pipeline creation through coordinated campaign planning, execution, and performance analysis to improve marketing ROI and effectiveness.
- Collaborate closely with sales, business stakeholders, and cross-functional teams to align marketing initiatives with business priorities and lead generation goals, ensuring quality and timely delivery of campaigns.
Minimum Requirements
- 10+ years of experience in B2B marketing, preferably in IT Services, Technology, SaaS, or enterprise technology with managerial or leadership experience.
- Proven expertise in integrated marketing campaigns involving email, social media, PPC, SEO/AEO, content marketing, and digital channels.
- Experience managing marketing technology platforms for campaign execution, automation, analytics, lead generation, and content management.
- Strong understanding of lead generation, target account identification, demand generation, and campaign-driven pipeline creation.
Ideal Candidate Profile
- Experienced leader comfortable managing and mentoring a multidisciplinary marketing team, focusing on performance management and capability building.
- Analytical operator skilled in using data-driven insights and AI tools for campaign optimization, content development, and marketing analytics.
- Strong collaborator able to work cross-functionally with sales, design, content, and digital marketing teams in a fast-paced, target-driven B2B environment.