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Tier-1 brand, Bangalore metro, and mid-level generalist role drive high competition.
Requires US retailer and agency experience, making candidate backgrounds less transferable across industries.
Explicit 8+ years and US retailer/agency experience requirement increases filter rigidity.
Own and lead high-complexity, multi-channel campaign-level copywriting projects including email, digital display, social, audio, search, and push/SMS.
Collaborate with Creative Leadership Team, designers, producers, and stakeholders to ensure timely delivery, maintain brand consistency, and drive process and production efficiency.
Mentor and provide work direction to the copy team, conduct quality checks, and present concepts effectively to influence stakeholders.
6-8+ years of experience in advertising agency or retail organization.
Bachelor's or master's degree in Marketing, Communication, Journalism, or English.
Experience working with US retailers and understanding cultural nuances.
On-site location requirement: Bengaluru office.
Experienced in managing complex, multi-stakeholder campaign projects within retail or advertising environments, particularly involving US retail clients.
Strong expertise in multi-channel copywriting and brand storytelling with ability to connect creative work with data-driven insights.
Capable of mentoring teams and managing multiple projects simultaneously with high ownership and accountability.