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Metro location, broad generalist B2B marketing scope, and popular senior marketing title increase applicant competition.
Requires industrial B2B product marketing experience, limiting transferability from consumer marketing roles.
Explicit 8+ years requirement and mandatory industrial B2B product marketing experience create strict shortlisting filters.
Develop and implement comprehensive marketing strategies to clearly communicate Svaya's product and technology value proposition across digital and physical channels.
Coordinate and execute brand communication including social media, PR, sponsorships, trade shows, webinars, and customer demos in partnership with sales and product teams.
Leverage market intelligence, competitive analysis, and customer feedback to drive demand generation and refine go-to-market strategies.
8+ years of experience in product marketing with demonstrated success in B2B marketing and communications for industrial products or platform technologies.
Proven expertise in storytelling and content creation translating complex technical details for both technical and non-technical audiences.
Experience with digital marketing tools and managing creative marketing partnerships.
Education: Any degree or MBA; no strict degree requirement but must have relevant marketing experience.
Experienced in industrial B2B marketing with ability to connect product technology to business value for diverse stakeholders including executives.
Able to operate pragmatically in a startup environment, collaborating effectively with multiple internal and external teams without formal authority.
Data-driven and organized communicator who balances strategic thinking with tactical execution to deliver measurable marketing impact.