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Mid-level generalist B2B marketing in Hyderabad with common MarTech skills increases applicant competition.
Requires specific B2B IT and Salesforce-services marketing experience, reducing cross-industry transferability.
Explicit 5–7 years plus mandatory MarTech platforms and IT domain expertise tightens shortlisting.
Plan, design, and execute integrated digital marketing campaigns to promote IT services and solutions.
Leverage AI-driven tools for content creation, campaign assets, and marketing automation platforms like HubSpot and Salesforce.
Implement lead generation and nurturing strategies to deliver qualified sales leads and track campaign performance metrics.
5-7 years of marketing experience with a strong focus on digital and B2B campaigns.
Proficiency in marketing automation platforms such as HubSpot, Apollo, Salesforce, and Zoho.
Solid understanding of AI tools for content creation, automation, and analytics.
Location requirement: Based in Hyderabad with hybrid/office work flexibility.
Experienced in B2B IT/technology marketing, preferably marketing Salesforce services targeting the US market.
Skilled in designing campaigns and content specifically for LinkedIn and lead pipeline growth in IT domain.
Comfortable collaborating with cross-functional global teams and producing IT-specific use cases and thought leadership materials.