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Generalist data role, metro location, and mid-level experience make candidate competition high.
Marketing-focused analytics role is moderately transferable across industries but needs domain familiarity.
Explicit 2–4 year requirement plus mandatory Excel/Power BI skills yields medium shortlisting strictness.
Manage and update daily performance trackers and dashboards for brand campaigns across platforms to analyze effectiveness and sales trends.
Oversee end-to-end brand execution including coordination with vendors, product teams, and managing Gift With Purchase (GWP) and Purchase With Purchase (PWP) programs.
Track and manage brand spends ensuring budget adherence and assist finance with reconciliation and reporting.
Bachelor's degree in any field.
2–4 years of experience in MIS, brand operations, or marketing analytics.
Proficiency in Excel, Power BI, or similar analytical tools.
Location requirement: Mumbai, India; Work Experience Required: 2–4 years as specified in the JD.
Strong analytical skills demonstrated through experience building performance dashboards and making campaign recommendations.
Experienced in cross-functional coordination managing multiple stakeholders including vendors and internal teams in brand marketing.
Comfortable in a fast-paced environment with an interest and adaptability towards AI tools and new technologies.