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Strong Tier‑1 brand and metro location increase competition, but seniority and niche MMM skills limit applicant pool.
Strong CPG/FMCG domain preference and MMM/pricing expertise limit cross-industry transferability.
Very explicit 15+ years and 7+ years MMM and specialized analytics skills make filters very strict.
Lead a sub-team delivering prescriptive analytics to drive fact-based marketing, pricing, and growth decisions for India BU.
Manage multiple Marketing Mix Modeling (MMM) and Pricing Analytics projects, providing ROI analysis and category forecasting up to 4 years.
Develop and communicate consolidated market performance reports and actionable insights to influence key business stakeholders and cross-functional teams.
15+ years in marketing research/advanced analytics with at least 7 years in MMM and forecasting/business planning roles.
MBA or MA in Social Science with focus on research, marketing or quantitative analysis; PhD is a plus.
Proficiency in advanced analytics methods including marketing mix econometric modeling, forecasting simulators, price pack architecture, and data visualization tools.
Experience with market research data sources such as Retail Measurement, Brand Health Trackers, Consumer & Shopper panels, Euromonitor, and Nielsen Retail Audit software.
Experienced leader capable of managing and mentoring an analytics sub-team within a large FMCG/CPG business environment.
Strong ability to synthesize large, multi-source data sets into clear, actionable stories influencing marketing and sales strategies.
Skilled in managing multiple complex analytics projects simultaneously under tight deadlines with advanced organizational and communication skills.