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Remote senior performance marketing role, popular title, mid-level range, and visible nine-figure D2C brand attract many qualified applicants.
High because D2C paid-social scale and Meta measurement expertise limit cross-industry transferability.
Multiple hard filters: 4-7+ years, $300K+/month spend ownership, and specific Meta/CAPI/incrementality requirements.
Own end-to-end management of the Meta Ads channel for a nine-figure revenue consumer brand with seven-figure monthly spend, including account architecture, budget allocation, creative testing, and daily operation.
Drive Meta channel P&L: set and deliver monthly/quarterly spend targets, efficiency metrics, and scaling strategy tied to contribution margin.
Lead strategic decision-making, measurement approach, reporting, and mentor hiring and development of junior media buyers in the Meta channel.
4-7+ years of hands-on Meta media buying for D2C or consumer brands; last 2+ years managing $300K+ monthly spend (seven-figure spend preferred).
Proficient with full Meta marketing stack: Advantage+ Shopping campaigns, manual/cost-cap bidding, CAPI, catalog/DPA, post-iOS-14 measurement.
Experience in data reconciliation across Meta Ads Manager, Triple Whale (or equivalent), Shopify; operating on contribution margin metrics, not platform ROAS.
Work Experience Required: 4-7+ years; Location: Remote, India with asynchronous work hours overlapping 9 AM to 1 PM EST.
Proven ability to scale Meta ad spend significantly while maintaining or improving efficiency and contribution margin.
Strong operational orientation with daily management of high-spend accounts, data-driven decision making, and disciplined creative testing frameworks.
Experience working in U.S. or other international D2C brands preferred; comfortable with fast decision making and clear, concise written communications to executives.