Technical Lead - Salesforce
Recruber (company site, opens in a new tab)10–15 yrsChennaiOn-siteDirect career pageEst. 20–35 LPA
Posted on 16 Sept
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Job description
Structured overview of role & requirements
About This Role
- Design, develop, and implement Salesforce Marketing Cloud solutions focusing on B2B marketing automation, customer lifecycle engagement, and campaign optimization.
- Lead technical development across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder, including supporting an Eloqua-to-SFMC migration project.
- Provide leadership by guiding development teams, reviewing solutions for scalability and best practices, and collaborating closely with business, marketing, sales, architecture, and development stakeholders to enhance campaign performance.
Minimum Requirements
- Work Experience Required: 10 to 15 years overall with strong hands-on expertise in Salesforce Marketing Cloud solution design and development.
- Proficient in Journey Builder, Automation Studio, Contact Builder, Email Studio, Content Builder, AMPscript, Server-Side JavaScript, HTML5, and CSS3.
- Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems using REST API and SOAP API.
- Experience supporting marketing automation platform migration projects, preferably Eloqua-to-SFMC.
Ideal Candidate Profile
- Demonstrates strong technical leadership with experience guiding development teams and leading design discussions in Salesforce Marketing Cloud environments.
- Experienced in complex B2B marketing automation including lead management, account-based marketing, audience segmentation, and campaign orchestration.
- Comfortable leveraging AI tools (e.g., Microsoft Copilot, Salesforce AI features) to innovate and optimize marketing automation workflows and campaign performance.