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Niche SFMC technical lead role with senior experience reduces applicant density.
SFMC platform, AMPscript, and CRM integration skills are highly specialized and industry-specific.
Explicit 10-15 years and mandatory SFMC, AMPscript, API integration, and migration experience.
Design, develop, and implement Salesforce Marketing Cloud solutions focusing on B2B marketing automation, customer lifecycle engagement, and campaign optimization.
Lead technical development across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder, including supporting an Eloqua-to-SFMC migration project.
Provide leadership by guiding development teams, reviewing solutions for scalability and best practices, and collaborating closely with business, marketing, sales, architecture, and development stakeholders to enhance campaign performance.
Work Experience Required: 10 to 15 years overall with strong hands-on expertise in Salesforce Marketing Cloud solution design and development.
Proficient in Journey Builder, Automation Studio, Contact Builder, Email Studio, Content Builder, AMPscript, Server-Side JavaScript, HTML5, and CSS3.
Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems using REST API and SOAP API.
Experience supporting marketing automation platform migration projects, preferably Eloqua-to-SFMC.
Demonstrates strong technical leadership with experience guiding development teams and leading design discussions in Salesforce Marketing Cloud environments.
Experienced in complex B2B marketing automation including lead management, account-based marketing, audience segmentation, and campaign orchestration.
Comfortable leveraging AI tools (e.g., Microsoft Copilot, Salesforce AI features) to innovate and optimize marketing automation workflows and campaign performance.