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Strong agency brand and metro role but senior, niche award-winning requirement reduces candidate pool.
Highly specialized agency creative leadership and award-driven portfolio needs limit transferability across industries.
Explicit 10+ years requirement plus award-winning portfolio and creator-led expertise increases strictness.
Lead development of culturally relevant, earned-first, social-first, and creator-led creative ideas for integrated campaigns and activations.
Own the creative process from concept through execution, including client presentations and collaboration with strategy, production, and account teams.
Mentor junior creatives and contribute to new business growth, shaping Edelman's creative reputation in India.
10+ years of experience in creative, advertising, integrated, or PR agencies.
Experience in the India market with strong knowledge of local culture and audiences.
Proven portfolio with internationally recognized and award-winning work.
Expertise in earned-first, social-first, and creator-led creative development.
Senior creative with ability to lead multidisciplinary teams and navigate complex stakeholder environments.
Strong strategic thinker with exceptional conceptual and craft skills in art direction or copywriting across multiple channels.
Experience with global and regional brands and familiarity with the creator economy, social platforms, and emerging technologies including AI-enabled workflows.