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Well-funded startup, Bangalore metro, mid-level generalist social role and broad platform requirements increase applicant competition.
Medium: social copy skills transfer across industries but require platform and international market familiarity.
High: explicit five-year minimum, proven-performance portfolio, and platform-specific social writing skills required.
Create daily short-form video scripts and captions for Instagram, TikTok, and YouTube targeting primarily US and European audiences.
Produce posts, threads, and manage replies across X, LinkedIn, and the brand’s social accounts to drive engagement and build community.
Identify and leverage relevant trends within 48 hours to generate shareable, participative content and track performance metrics to optimize strategies.
Minimum 5 years of experience writing and managing content for Instagram, TikTok, YouTube, X, and LinkedIn.
Proven track record with measurable performance results in social media content.
Strong understanding of US and European internet culture to write relevant content without need for explanation.
Role is full-time and based in Bangalore; reports to Head of Brand and Marketing.
Experienced in fast-paced content creation capable of making autonomous decisions without requiring sign-off.
Skilled in adapting content style uniquely for each social media platform with an emphasis on audience engagement.
Operationally focused on data-driven content adjustments and collaboration with design/video teams to ensure production feasibility.