User Acquisition Manager
Zynga (company site, opens in a new tab)3+ yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted on 16 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage large-scale user acquisition campaigns across paid social (Facebook, Google, TikTok) and ad network platforms (Unity, Applovin, Liftoff).
- Lead optimization of campaigns by adjusting creative, geo, platform, and channel to maximize returns and scale product growth.
- Collaborate internally to enhance mobile user acquisition strategies and support budgeting, forecasting, and reporting of campaign performance.
Minimum Requirements
- 3+ years experience in performance marketing.
- Experience managing campaigns on paid social and DSP channels.
- Familiarity with mobile measurement partners (e.g. Appsflyer, Adjust) and tools like Tableau and advanced Excel.
- Work Experience Required: 3+ years in relevant roles.
Ideal Candidate Profile
- Analytical with strong problem-solving skills focused on metrics-driven decision making.
- Experienced in managing diverse digital marketing channels with an emphasis on mobile user acquisition.
- Able to collaborate cross-functionally with game, creative, and product marketing teams to align acquisition goals with lifetime value improvement.