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Tier-1 brand, metro location and generalist mid-senior program role create high competition.
Requires retail banking marketing experience, reducing cross-industry transferability.
Explicit 6-10 years and mandatory retail banking marketing experience enforce strict shortlisting.
Lead and manage marketing campaign execution ensuring alignment with business goals and flawless delivery.
Develop and implement test strategies, campaign schedules, and perform BAU auditing to maintain channel integrity and mitigate risks.
Collaborate with business partners to drive customer acquisition and engagement, including budget reconciliation and managing legal and creative approvals.
6-10 years of experience in Marketing within retail banking or financial services industry.
Bachelor’s/University degree required; Master’s degree preferred.
Demonstrated advanced project management skills and ability to handle multiple projects simultaneously.
Work Experience Required: 6-10 years in Marketing and retail banking/financial services.
Experienced in strategic marketing program management with strong operational execution capabilities.
Proficient in cross-functional collaboration and navigating complex campaign approval processes.
Able to make data-driven decisions and manage compliance risk with attention to detail and ethical considerations.