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Senior role but broad, generalist brand and digital requirements increase applicant competition moderately.
Brand leadership skills are transferable but prefer large-corporate or multinational brand experience, making fit moderately sensitive.
Explicit 13+ years and Master's degree requirement create strict shortlisting filters.
Design and lead advanced branding strategies aligned with business objectives, including budget management and cross-platform campaign execution.
Develop and govern a comprehensive content ecosystem and digital branding governance, including social media strategy, KPI tracking, and emerging platform utilization.
Lead data-driven brand insights and high-impact campaigns such as corporate rebranding and crisis management, ensuring brand consistency and stakeholder coordination.
Master's degree in Marketing, Communications, or Business Administration from a recognized institution.
13+ years of experience in branding, communication, or digital strategy roles, preferably in large corporate or multinational environments.
Extensive knowledge of digital branding, analytics platforms, and social media trends.
Certifications in advanced digital marketing, brand strategy, or media planning are highly desirable (not strictly mandatory).
Experienced in managing high-impact branding campaigns with substantial budget and cross-functional leadership.
Skilled in data-driven decision-making using advanced analytics platforms like Tableau and CRM tools.
Capable of strategic brand positioning and governance, working closely with senior management and diverse internal and external stakeholders.