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Mid-level, generalist digital marketing role with broad skills attracts high applicant competition.
Marketing and brand skills are broadly transferable across industries, yielding low background sensitivity.
Mandatory 5–7 years experience and required certifications make shortlisting relatively strict.
Lead implementation of branding strategies across platforms, ensuring adherence to brand guidelines and campaign consistency.
Manage social media operations including scheduling, monitoring, and competitor analysis to enhance engagement and visibility.
Analyze campaign performance using tools like Power BI and Google Analytics to provide actionable insights and optimize digital advertising outcomes.
Bachelor's degree in Marketing, Communications, Media Studies, or related field; MBA or postgraduate specialization preferred.
5-7 years of relevant experience in brand management, social media strategy, or corporate communications.
Proven skills in digital marketing tools, campaign analytics, and coordinating with creative agencies.
Certifications in social media marketing or analytics preferred; Work Experience Required: 5-7 years.
Experienced in executing multi-channel branding campaigns with measurable performance analysis.
Skilled in leveraging data visualization and analytics tools (Power BI, Google Analytics) for strategic campaign optimization.
Comfortable managing cross-functional teams and coordinating with diverse internal and external stakeholders including agencies and regulatory bodies.