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Tier-1 brand, metro location, and generalist senior marketing title increase competition.
Role requires deep enterprise tech and developer-focused ABM experience, limiting cross-industry transferability.
Explicit 12+ years requirement plus required ABM, enterprise account, and tooling expertise.
Develop and execute 1:1 and 1:few Strategic Account Marketing plans for select high-value Global accounts in India, focusing on accounts with large developer and technical teams.
Act as a strategic marketing consultant to sales teams and clients to align marketing programs with sales objectives and client needs, ensuring GTM alignment and sales enablement.
Measure performance metrics and ROI of marketing programs, optimizing ABM campaigns for growth and impact within assigned accounts.
Bachelor's Degree or equivalent experience required.
Minimum 12 years of experience in account marketing, field marketing, industry marketing, or sales in the Tech domain.
Experience working with large and complex Global enterprise accounts across multiple verticals (FSI, Manufacturing, Automotive Retail, etc.) with demonstrated success in marketing program execution.
Location requirement: Must be based in Gurugram for hybrid working model.
Experienced in strategic 1:1 or 1:few account-based marketing with multi-channel tactics including digital and face-to-face engagement.
Proficient in collaborating cross-functionally with enterprise sales, customer success, and account development teams, with credibility in sales partnerships.
Skilled in data-driven decision making with strong project and event management abilities, comfortable in a fast-paced, autonomous environment working across APAC global teams.