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Generalist marketing title with broad skills and junior-mid experience increases applicant competition.
Market research and analytics skills transfer across industries but require moderate domain learning.
Explicit years and multiple tool preferences create moderate filtering but flexible education requirements.
Conduct comprehensive market research including industry study, competitor analysis, and customer segmentation to identify market opportunities and trends.
Analyze sales, marketing, and customer data to generate actionable insights supporting business strategy, campaign effectiveness, and growth.
Build and maintain lead databases and deliver clear, data-driven business insights to inform decision-making beyond standard report preparation.
Experience: 0 to 2 years in market research, data analytics, marketing analytics, or related roles.
Education: MBA in Marketing, Business Analytics, Strategy, or related fields preferred; candidates with BBA, B.Com, Economics, Statistics, Data Analytics, Engineering, or Computer Applications considered with strong analytical skills.
Location: Kottat (onsite requirement).
Proficiency with data and analytics tools such as Microsoft Excel, Google Sheets, Power BI, Tableau, and marketing analytics platforms like Google Analytics and social media analytics.
Demonstrates strong analytical and research skills applied to market and marketing data to generate business insights.
Comfortable working with diverse data sources including sales, marketing, and customer information to support strategic marketing decisions.
Has experience or aptitude for using a wide range of market intelligence and digital analytics tools to analyze trends and support campaign and business growth.