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Mid-level generalist B2B demand-gen, metro location, and broad skillset increase applicant competition.
Requires enterprise B2B SaaS experience, ABM, European GDPR familiarity, making backgrounds less transferable.
Multiple mandatory skills: 5+ years, HubSpot, CMS, technical SEO, ABM, and GDPR awareness.
Own and drive demand generation strategy and quarterly pipeline targets by region and segment, focusing on qualified, sales-ready pipeline and revenue contribution.
Manage the entire marketing funnel end to end, including lead scoring, routing, nurture flows, and conversion rate optimization to maximize pipeline and closed-won revenue.
Own the website as a conversion asset including CMS management, technical SEO, site analytics, and continuous optimization; manage marketing automation (HubSpot) and budget accountability.
5+ years in demand generation, growth, or performance marketing within B2B technology, SaaS, or enterprise software.
Proven track record generating pipeline for enterprise deals with long, complex sales cycles; demonstrated ABM experience against named enterprise accounts.
Hands-on expertise with marketing automation and CRM (ideally HubSpot), website ownership including CMS and technical SEO, and paid media management with budget accountability.
Working knowledge of web analytics, tag management (event tracking and GDPR compliance), strong analytical capabilities, and comfort operating in European working hours.
Experienced in marketing to European enterprise buyers, preferably in financial services or insurance sectors, with multilingual campaign and website experience.
Strategic operator focused on measurable pipeline and revenue impact rather than surface metrics like impressions or MQLs.
Analytical and data-driven approach demonstrated by conducting funnel diagnostics, attribution, cohort analysis, and ability to optimize or discontinue channels based on performance evidence.