Demand Generation and Growth Manager
Enterprise Bot (company site, opens in a new tab)5+ yrsBengaluruHybridDirect career pageEst. 12–22 LPA
Posted on 15 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and drive demand generation strategy and quarterly pipeline targets by region and segment, focusing on qualified, sales-ready pipeline and revenue contribution.
- Manage the entire marketing funnel end to end, including lead scoring, routing, nurture flows, and conversion rate optimization to maximize pipeline and closed-won revenue.
- Own the website as a conversion asset including CMS management, technical SEO, site analytics, and continuous optimization; manage marketing automation (HubSpot) and budget accountability.
Minimum Requirements
- 5+ years in demand generation, growth, or performance marketing within B2B technology, SaaS, or enterprise software.
- Proven track record generating pipeline for enterprise deals with long, complex sales cycles; demonstrated ABM experience against named enterprise accounts.
- Hands-on expertise with marketing automation and CRM (ideally HubSpot), website ownership including CMS and technical SEO, and paid media management with budget accountability.
- Working knowledge of web analytics, tag management (event tracking and GDPR compliance), strong analytical capabilities, and comfort operating in European working hours.
Ideal Candidate Profile
- Experienced in marketing to European enterprise buyers, preferably in financial services or insurance sectors, with multilingual campaign and website experience.
- Strategic operator focused on measurable pipeline and revenue impact rather than surface metrics like impressions or MQLs.
- Analytical and data-driven approach demonstrated by conducting funnel diagnostics, attribution, cohort analysis, and ability to optimize or discontinue channels based on performance evidence.