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Generalist digital marketing executive roles are common, raising applicant density despite smaller company brand.
Digital marketing skills (SEO, social, lead gen) are highly transferable across industries.
No explicit years or certifications and broad skills listed, so screening is likely flexible.
Manage and improve online content marketing and communication to build brand image.
Generate qualified leads through online channels including market research, email, networking, and webinars targeting US, UK, EU, and Canadian markets.
Maintain and develop relationships with key contacts in customer organizations to drive account growth and identify new opportunities.
Work Experience Required: Not explicitly mentioned in the JD
Education: Undergraduate degree in B.B.A/ B.M.S in Management or Postgraduate degree in MBA/PGDM in Information Technology, International Business, or Marketing.
Skills: Keyword analysis, competitive analysis, basic understanding of web technologies and social media websites.
Strong oral and written communication skills required.
Experience or focus on digital marketing in IT services sector, especially with B2B lead generation across international markets (US, UK, EU, Canada).
Comfortable with managing end-to-end digital marketing campaigns including content, SEO, social media, and market research.
Capable of maintaining strategic client relationships aimed at account growth and upselling opportunities.