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Remote, metro role with broad CRM responsibilities yields high candidate competition.
CRM lifecycle skills are transferable across consumer industries though subscription or gaming experience is preferred.
Requires demonstrable CRM commercial impact and high-volume B2C lifecycle expertise, narrowing the candidate pool.
Own and drive CRM performance focusing on converting registered users to first purchase, increasing repeat purchases, retention, and lifetime value.
Build and optimize customer segments, triggers, campaigns, automated lifecycle journeys, and run CRM experiments to identify and scale revenue opportunities.
Analyze customer behavior and revenue performance, apply AI tools for analysis and personalization, and lead or coach CRM specialists where applicable.
Proven track record of driving significant commercial impact through CRM with measurable results and personal ownership.
Relevant B2C experience in high-volume consumer business with subscription, token, repeat purchase, or virtual currency models.
Hands-on experience with building customer segments, campaigns, experiments, and automated lifecycle marketing journeys.
English proficiency at C1-C2 level; Comfortable working with adult-oriented content and uncensored AI models.
Candidate with strong ownership and ability to drive CRM conversion, retention, and monetization initiatives independently within an evolving playbook.
Experience working cross-functionally and making data-driven commercial decisions in a fast-paced, international AI or digital environment.
Preferably someone with experience in iGaming, free-to-play gaming or other repeat-purchase models and capable of leading or coaching CRM specialists.