Senior Lifecycle Marketing Manager
David Kennedy Recruitment (company site, opens in a new tab)MumbaiRemoteDirect career pageEst. 18–30 LPA
Posted on 15 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and drive CRM performance focusing on converting registered users to first purchase, increasing repeat purchases, retention, and lifetime value.
- Build and optimize customer segments, triggers, campaigns, automated lifecycle journeys, and run CRM experiments to identify and scale revenue opportunities.
- Analyze customer behavior and revenue performance, apply AI tools for analysis and personalization, and lead or coach CRM specialists where applicable.
Minimum Requirements
- Proven track record of driving significant commercial impact through CRM with measurable results and personal ownership.
- Relevant B2C experience in high-volume consumer business with subscription, token, repeat purchase, or virtual currency models.
- Hands-on experience with building customer segments, campaigns, experiments, and automated lifecycle marketing journeys.
- English proficiency at C1-C2 level; Comfortable working with adult-oriented content and uncensored AI models.
Ideal Candidate Profile
- Candidate with strong ownership and ability to drive CRM conversion, retention, and monetization initiatives independently within an evolving playbook.
- Experience working cross-functionally and making data-driven commercial decisions in a fast-paced, international AI or digital environment.
- Preferably someone with experience in iGaming, free-to-play gaming or other repeat-purchase models and capable of leading or coaching CRM specialists.