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Strong brand, mid-level generalist sports marketing role, and broad cross-functional requirements drive high competition.
Role favors sports and media backgrounds but remains somewhat transferable from consumer internet or entertainment marketing.
Explicit 4–6 year requirement plus preferred sports/media experience creates moderately strict shortlisting.
Own end-to-end audience growth for JioStar’s emerging sports portfolio, including Kabaddi, Wimbledon, WPL, Esports, and other non-cricket properties.
Develop and execute differentiated growth strategies and consumer narratives to increase awareness, viewership, and fan engagement across multiple sports properties.
Collaborate cross-functionally with marketing, programming, research, PR, and partnerships to drive momentum, optimize initiatives, and embed long-term focus on audience growth.
4–6 years of experience in brand marketing, growth marketing, or audience development.
Experience in sports, media, entertainment, or consumer internet sectors preferred.
Strong understanding of consumer behavior, audience segmentation, and brand-building.
Not explicitly mentioned: formal degree requirements, notice period, or location constraints.
Experienced in creating and scaling integrated marketing initiatives that drive audience growth and engagement.
Strategic thinker able to tailor growth strategies based on market maturity, audience segments, and fandom potential.
Capable of operating with high ownership in fast-paced, evolving environments, collaborating effectively across multiple teams and stakeholders.