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Metro FMCG brand role with broad ATL/BTL/digital requirements and mid-level experience increases candidate competition.
Role requires FMCG and OTC experience, limiting cross-industry transferability.
Explicit 5–7 years, MBA preferred, FMCG/OTC experience raise filter strictness.
Own brand strategy and annual planning for Opella India's Digestive Health and Personal Care brands, focusing on measurable business growth.
Lead end-to-end marketing execution across ATL, BTL, Digital, and Trade channels including campaign delivery, product launches, and retail activation compliance.
Manage A&P budget, track ROI on marketing investments, and collaborate cross-functionally with sales, supply chain, agencies, and senior leadership.
5–7 years of brand management or marketing experience in FMCG sector, preferably Consumer Health, OTC, or Healthcare FMCG.
MBA from a reputed institution preferred.
Proven experience managing integrated marketing campaigns across ATL, BTL, and Digital channels.
Location requirement: Mumbai. Notice period: Not explicitly mentioned in the JD.
Strategic thinker with proven execution and project management capabilities driving measurable brand growth and innovation.
Experience working with cross-functional teams and external agencies in a matrix environment with accountability for financial and marketing KPIs.
Strong digital marketing and brand building skills with a consumer-centric and analytical mindset tailored for FMCG health products.