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Strong brand, mid-level generalist marketing role, metro location, and popular experience band increase competition.
Requires consumer-internet/e-commerce growth experience and large-budget channel ownership, making industry fit important.
Explicit 6+ years, mandatory Meta/Google channel expertise, large-budget and team leadership requirements raise strictness.
Own and scale consumer acquisition, activation, and retention via performance marketing across Meta, Google, and emerging platforms managing a media budget of ₹500 Cr+.
Lead and mentor a team of performance marketers, driving goal-setting, performance reviews, and capability development.
Continuously evaluate new ad platforms and run experiments to unlock incremental consumer growth and optimize funnel metrics such as acquisition cost, activation, engagement, and retention.
6+ years experience in performance marketing within consumer internet, e-commerce, or large fintech.
Proven experience managing large media budgets (₹100 Cr+) across Meta Ads and Google Ads with deep channel expertise.
Team management experience including building, leading, or mentoring performance marketing teams.
Strong understanding of performance metrics (CAC, LTV, CTR, CPM) and incrementality frameworks; hands-on consumer acquisition/activation/retention experience.
Experienced in managing large scale consumer acquisition funnels end-to-end with a focus beyond top-of-funnel into activation and retention.
Strong analytical and structured problem-solving skills with ability to translate ambiguous challenges into innovative, scalable solutions.
Comfortable operating in a fast-paced, high-ownership environment with a growth mindset and ability to adopt emerging ad-tech trends and platforms early.