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Mid-level generalist Marketing Manager role with broad digital and event remit, strong competition in metro markets.
B2B demand-generation and events skills transfer across industries, though regional and complex-sales experience is preferred.
Requires 5+ years and specific platform/demand-generation skills, but industry background is a plus, not mandatory.
Own end-to-end digital demand generation campaigns targeting the India market, driving lead generation, engagement, and pipeline growth.
Adapt and localize global marketing campaigns and content to align with Indian market requirements and business priorities.
Plan and execute local marketing events in India and analyze campaign performance to optimize ROI and lead quality for the APAC region.
Minimum 5 years of B2B marketing experience with strong expertise in digital marketing, demand generation, and lead nurturing.
Experience working in global organizations with regional marketing responsibilities.
Proficiency with Marketing CRM platforms such as Hubspot or Zoho Marketing Automation.
Knowledge of event management and tools like LinkedIn Ads, SEO, and SEA.
Experienced in managing complex B2B sales cycles and multi-stakeholder decision processes, preferably in automotive or SaaS sectors.
Analytically strong with ability to measure campaign KPIs and optimize marketing initiatives using data-driven insights.
Capable of content creation and localization with effective storytelling skills, comfortable managing cross-functional stakeholder relationships in fast-paced, global environments.