Social Media Executive
CLIRNET (company site, opens in a new tab)3–6 yrsKolkataOn-siteDirect career pageEst. 6–12 LPA
Posted on 15 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute integrated social media strategies and content plans across LinkedIn, Instagram, Facebook, YouTube, and other platforms aligned with healthcare technology and professional engagement objectives.
- Manage end-to-end social media campaigns and community engagement targeting healthcare professionals including doctors and KOLs, ensuring timely responses and amplification of medical and healthcare content.
- Track, analyze, and report social media KPIs, provide insights for optimization, and coordinate cross-functionally with internal teams and external agencies for consistent messaging and campaign delivery.
Minimum Requirements
- 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media, or B2B environment.
- Bachelor's or Master's degree in Marketing, Communications, Mass Communication, Journalism or related field.
- Strong proficiency in LinkedIn, Instagram, Facebook, YouTube platforms including content formats, algorithms, and analytics tools.
- Excellent copywriting, communication, and project management skills; ability to translate complex healthcare/technical subjects into social content.
Ideal Candidate Profile
- Experienced in healthcare-related social media with proven ability to engage doctors, KOLs, and healthcare professionals effectively.
- Strategic thinker combining creativity with data-driven decision making to build credible healthcare brand presence and professional engagement.
- Comfortable managing multiple campaigns simultaneously in a fast-paced environment while coordinating cross-functional stakeholders and external partners.