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Mid-level generalist social media role in a metro location with a common title increases applicant density.
Medium — core social media skills are transferable, but healthcare and KOL experience increase role specificity.
Moderate due to explicit 3–6 years requirement and preferred healthcare/KOL experience and platform skills.
Develop and execute integrated social media strategies and content plans across LinkedIn, Instagram, Facebook, YouTube, and other platforms aligned with healthcare technology and professional engagement objectives.
Manage end-to-end social media campaigns and community engagement targeting healthcare professionals including doctors and KOLs, ensuring timely responses and amplification of medical and healthcare content.
Track, analyze, and report social media KPIs, provide insights for optimization, and coordinate cross-functionally with internal teams and external agencies for consistent messaging and campaign delivery.
3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media, or B2B environment.
Bachelor's or Master's degree in Marketing, Communications, Mass Communication, Journalism or related field.
Strong proficiency in LinkedIn, Instagram, Facebook, YouTube platforms including content formats, algorithms, and analytics tools.
Excellent copywriting, communication, and project management skills; ability to translate complex healthcare/technical subjects into social content.
Experienced in healthcare-related social media with proven ability to engage doctors, KOLs, and healthcare professionals effectively.
Strategic thinker combining creativity with data-driven decision making to build credible healthcare brand presence and professional engagement.
Comfortable managing multiple campaigns simultaneously in a fast-paced environment while coordinating cross-functional stakeholders and external partners.