Manager - Experiential Marketing
Skechers (company site, opens in a new tab)7+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted on 15 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end planning and execution of retail activation and experiential marketing campaigns for the West region to drive consumer engagement, store traffic, and sales objectives.
- Manage marketing calendars, coordinate cross-functional teams and external agencies to deliver consistent, timely regional campaigns and retail events.
- Provide oversight, guidance, and mentorship to North region marketing resources ensuring consistency in brand standards, execution quality, and deliverable timelines.
Minimum Requirements
- 7+ years of relevant experience in Marketing, Experiential Marketing, Retail Marketing, Brand Activation, or related fields; preferably 8-9 years.
- Postgraduate / MBA in Marketing from a recognized institute.
- Strong hands-on expertise in experiential marketing, retail activations, event management, campaign execution, and budget management.
- Joining Location: Mumbai – Andheri East.
Ideal Candidate Profile
- Experienced in consumer-facing retail industries such as footwear, fashion, FMCG, or consumer durables with proven ability to manage multiple projects and stakeholders.
- Capable of combining strategic planning with strong implementation skills and analytics to measure campaign ROI and improve effectiveness.
- Proficient in managing agencies/vendors, mentoring junior resources, and collaborating across sales, retail operations, creative, and digital teams in a fast-paced retail environment.