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Tier-1 brand, metro location, mid-level generalist marketing role with broad skills increases competition.
Role favors retail/consumer experience, reducing transferability from unrelated industries.
Mandatory 7+ years, MBA preference, and regional ownership make filtering moderately strict.
Own end-to-end planning and execution of retail activation and experiential marketing campaigns for the West region to drive consumer engagement, store traffic, and sales objectives.
Manage marketing calendars, coordinate cross-functional teams and external agencies to deliver consistent, timely regional campaigns and retail events.
Provide oversight, guidance, and mentorship to North region marketing resources ensuring consistency in brand standards, execution quality, and deliverable timelines.
7+ years of relevant experience in Marketing, Experiential Marketing, Retail Marketing, Brand Activation, or related fields; preferably 8-9 years.
Postgraduate / MBA in Marketing from a recognized institute.
Strong hands-on expertise in experiential marketing, retail activations, event management, campaign execution, and budget management.
Joining Location: Mumbai – Andheri East.
Experienced in consumer-facing retail industries such as footwear, fashion, FMCG, or consumer durables with proven ability to manage multiple projects and stakeholders.
Capable of combining strategic planning with strong implementation skills and analytics to measure campaign ROI and improve effectiveness.
Proficient in managing agencies/vendors, mentoring junior resources, and collaborating across sales, retail operations, creative, and digital teams in a fast-paced retail environment.