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Popular Marketing Manager title plus broad B2B SaaS and demand-generation skillset increases competition.
Medium: core B2B marketing skills transferable, but jewellery ERP vertical and event/industry expertise favor sector experience.
High: explicit 8–12 years requirement plus mandated B2B SaaS, product marketing, ABM and demand-generation skills.
Own end-to-end marketing strategy for Sioniq ERP targeting premium jewellery retailers, wholesalers, and manufacturers.
Drive brand positioning, product marketing, and demand generation including ABM to build qualified leads and measurable sales pipeline.
Manage digital presence, industry events, sales enablement, campaign performance, and market intelligence to enhance market presence and conversion rates.
8–12 years of B2B marketing experience, preferably in SaaS, ERP, enterprise technology or software.
Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
Strong skills in brand marketing, product marketing, demand generation, digital/performance marketing, ABM, CRM, and marketing automation.
Experience with ATL/BTL marketing, events, exhibitions, and analytics for campaign ROI tracking.
Experienced in leading multi-channel marketing (brand, product, digital, ABM) for B2B software/SaaS products, ideally ERP-related.
Strong in sales alignment and data-driven marketing optimization focused on lead quality and pipeline contribution.
Familiarity or background in jewellery, retail, manufacturing, or ERP verticals to connect marketing with industry needs.