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Mid-level, generalist marketing role in metro with broad digital/event requirements increases candidate competition.
Role favors B2B and regional marketing experience, moderately limiting cross-industry transfers.
Explicit 5+ years and demand-gen, CRM, and event management requirements create moderate screening filters.
Own and optimize digital demand generation campaigns for India, contributing to lead generation, pipeline growth, and marketing ROI across APAC.
Lead regional marketing localization ensuring global campaigns are adapted to the Indian market and collaborate with sales and business stakeholders on growth objectives.
Plan and execute local marketing events and support event promotion while tracking and analyzing marketing performance to drive continuous improvement.
Minimum 5 years of marketing experience in B2B environments.
Proficient with Marketing CRM tools such as Hubspot or Zoho Marketing Automation.
Experience in digital marketing, demand generation, lead nurturing, and event management.
Work Experience Required: 5+ years; Location or notice period: Not explicitly mentioned in the JD.
Experience working in global organizations with regional responsibilities, especially in complex B2B sales cycles.
Strong analytical skills with proficiency in LinkedIn Ads, SEO, SEA, and marketing performance evaluation.
Ability to create and localize content with storytelling skills and manage stakeholders in fast-paced global environments.