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Metro location, generalist operations/marketing title, mid-level range, and broad skill set drive high competition.
High—role requires specific BTL/on-ground activation and vendor/promoter management experience limiting cross-domain transfers.
Explicit 2–5 year requirement plus mandatory on-ground/BTL and vendor management skills raise filtering to medium.
Own end-to-end planning, coordination, and execution of BTL and on-ground marketing activations.
Manage and coordinate student workforce, vendors, agencies, and external partners to ensure smooth and scalable execution.
Measure outcomes including reach, costs, leads, conversions, and continuously improve processes and activations.
2–5 years of experience in On-Ground Marketing, BTL, Field Marketing, Activations, or Marketing Operations.
Proven experience managing vendors, agencies, promoters, and distributed on-ground teams.
Strong project and stakeholder management skills.
Work Experience Required: 2–5 years
Able to translate ideas into practical, scalable execution plans with strong organizational skills.
Experience working with multiple partners and managing complex timelines in fast-paced environments.
Focused on ownership from planning through execution and post-campaign analysis to drive continuous improvement.