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Generalist mid-senior B2B marketing role in Bangalore with broad skillset and tools attracts many qualified applicants.
Strong B2B technology focus and ABM/tool mandates make industry-specific experience highly important.
Explicit 7–10 years requirement plus mandatory ABM, HubSpot, Salesforce, and sector experience creates high filter strictness.
Develop and execute integrated B2B and consumer marketing campaigns targeting IT services, SaaS, enterprise technology, retail, CPG, travel, hospitality, and e-commerce sectors to achieve lead generation and conversion goals.
Design and implement Account Based Marketing (ABM) strategies and manage field and vertical marketing initiatives aligned with organizational and industry-specific objectives.
Lead multi-channel campaign planning and execution (events, webinars, email, paid media), optimize marketing automation and CRM platforms, and coordinate executive and analyst-led programs for brand visibility and thought leadership.
7 to 10 years of B2B marketing experience, including IT services, consulting, digital transformation, SaaS, or enterprise technology domains.
Proven expertise in Account Based Marketing (ABM) strategy and execution.
Advanced proficiency in HubSpot, Salesforce, Demandbase, and digital campaign management tools.
Master's degree in Marketing, Business Administration, Communications, or closely related discipline; certifications in ABM or Marketing Automation preferred.
Strong operational ownership of end-to-end integrated marketing campaigns with measurable impact on demand generation and brand visibility.
Experienced in leveraging marketing automation platforms and CRM data analytics for continuous campaign optimization.
Skilled in collaborating across functions and managing multi-channel field and vertical marketing initiatives in technology-driven environments.