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Generalist mid-level B2B marketing manager role attracts moderate candidate competition.
B2B customer advocacy and product marketing skills are moderately transferable across industries.
No explicit years or certifications and flexible marketing and advocacy skill requirements.
Manage and execute creation of named case studies and customer success stories across Tata Communications customers.
Collaborate with Sales and Customer Success Management (CSM) teams to onboard customers as references and develop written or video testimonials.
Maintain a library of customer success stories and act as a liaison between customers and internal teams to gather feedback for product and service improvement.
Marketing experience with focus on product marketing, customer success, B2B marketing, or customer advocacy.
Work Experience Required: Not explicitly mentioned in the JD.
Strong written and verbal communication skills for narrative crafting and customer engagement.
Basic knowledge of B2B marketing principles and strategies.
Experience collaborating with cross-functional teams including sales and customer success management.
Detail-oriented with strong organizational and project management skills to manage multiple case studies.
Familiarity with creating and leveraging customer reference materials to support marketing and sales efforts.