Senior Manager - B2B Product Marketing - BLR and Pune
Optum (company site, opens in a new tab)12+ yrsGurugramOn-siteDirect career pageEst. 30–45 LPA
Posted on 14 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead go-to-market strategies and product launches for B2B healthcare/technology products, ensuring alignment with marketing, product management, and sales teams.
- Develop and manage differentiated product messaging, value propositions, and positioning frameworks that effectively communicate customer benefits and business impact.
- Create and oversee diverse content types and sales enablement tools to support sales effectiveness and market education across multiple channels.
Minimum Requirements
- Minimum 12 years experience in Product Marketing, B2B Marketing, GTM Strategy, or Commercialization, preferably in healthcare, technology, SaaS, or related industries.
- Proven expertise in product messaging, positioning, buyer personas, and value proposition development for enterprise customers.
- Experience in sales enablement including creation of playbooks, battle cards, competitive intelligence, customer presentations, and pursuit materials.
- Proven content strategy and creation experience across sales decks, executive briefings, case studies, white papers, thought leadership, and digital content.
Ideal Candidate Profile
- Experienced leader in cross-functional stakeholder management, able to effectively partner with Product, Sales, Marketing, and leadership teams to drive product launches and adoption.
- Strong background in healthcare technology or SaaS B2B environments with demonstrated success in commercialization and market positioning.
- Strategic operator skilled in translating complex healthcare/technology solutions into compelling, customer-centric narratives and actionable sales tools.