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Mid-level SEO is a popular generalist role with standard tools and 3-6 years experience.
SEO skills (technical and content) are broadly transferable across industries with low domain specificity.
Mandatory 5+ years plus specific SEO tools and technical SEO skills increases shortlisting strictness.
Own development and execution of SEO strategies to drive organic growth, improving rankings, traffic, and conversions across multiple websites.
Perform technical SEO audits and optimizations including Core Web Vitals, schema markup, crawling, indexing, and site architecture.
Analyze website performance and SEO metrics using GA4, Google Search Console, and other tools; prepare detailed performance reports.
Minimum 5 years full-time hands-on experience in On-Page, Off-Page, and Technical SEO.
Strong proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and SEO tools like SEMrush, Ahrefs, Screaming Frog, or Moz.
Experience conducting technical SEO including Core Web Vitals, structured data (Schema), site architecture, and indexing issues.
Bachelor’s degree in Marketing, IT, Computer Science, or related field preferred but not explicitly stated as mandatory.
Demonstrated track record of managing SEO for multiple websites with measurable improvements in rankings, traffic, and conversions.
Comfortable with technical SEO tasks including audits, website architecture, and CMS platforms like WordPress.
Analytically strong with experience using GA4 and SEO tools for performance monitoring and reporting.