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Remote founding product-marketing role with generalist requirements increases applicant competition.
Requires technical product fluency and SaaS experience, so moderate industry specificity.
Portfolio, technical fluency, and conversion analytics are mandatory signals, but no explicit years requirement, so moderate filter.
Own the entire process of building product positioning and website copy for early-stage technical founders, from initial product understanding through launch and ongoing improvement.
Lead interviews with founders and customers to define messaging, then collaborate with designers and developers to create user-focused, conversion-optimized websites and marketing collateral.
Establish and build the product marketing practice at Parallel including scoping, discovery, quality control, outcome measurement, and future team hiring and development.
Work Experience Required: Experience in product marketing or related roles involving technical products; not explicitly quantified.
Technical fluency with ability to understand complex products, possibly including background in computer science or engineering; explicit understanding of product workings is necessary.
Proven ability to develop clear product positioning and compelling website copy from complex products.
Practical knowledge of conversion optimization and website analytics to link visitor behavior with actionable website improvements.
Experienced with hands-on leadership in building new functions or practices within a studio or agency environment.
Comfortable working directly with technical founders of early-stage companies who may lack formal marketing teams and require building core messaging from scratch.
Skilled in integrating product understanding, design judgment, and data-driven conversion insights to create cohesive storytelling and user experiences that drive customer action.