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Tier‑1 brand, remote listing, and a popular mid‑level marketing manager title increase applicant competition.
Creator-native and India culture-specific skills moderately reduce transferability across unrelated industries.
Explicit 7+ years requirement plus mandatory creator/social marketing expertise and agency experience make filters stringent.
Build and manage Uber India's diverse creator ecosystem, including rising and regional creators, to enhance brand relevance among Indian GenZ audiences.
Develop and execute an always-on culturally relevant creator and social content strategy aligned with key cultural moments and brand/business growth.
Measure and optimize creator and social programs through data-driven frameworks, managing agencies and ensuring timely, high-quality content delivery.
7+ years of experience in creator marketing, influencer marketing, social media, brand marketing, or culturally led marketing.
Strong understanding of India's creator ecosystem, social platforms, and internet culture.
Experience working directly with creators, talent managers, and influencer/social agencies.
Work Experience Required: 7+ years
Deep cultural insight into Indian internet culture and creator communities, with the ability to identify emerging trends and voices before mainstream adoption.
Strong creative judgment and ability to develop creator-first social content tailored to platform-specific audience behavior.
Proven ability to manage multiple stakeholders including creators, agencies, and various internal teams to produce fast, innovative, and measurable marketing campaigns.