Digital Marketing Manager
PinnacleU (company site, opens in a new tab)3–4 yrsBengaluruOn-siteDirect career pageEst. 6–12 LPA
Posted on 14 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute end-to-end performance marketing campaigns on Meta and Google to scale spend against ROAS and CAC targets.
- Manage tracking and attribution systems including pixels, Conversions API, UTMs, and GA4 to ensure data-driven decision making.
- Identify and test new growth channels beyond Meta and Google such as influencer marketing, affiliate, WhatsApp/CRM, marketplace ads, SEO, and retention strategies.
Minimum Requirements
- 3-4 years of paid performance marketing experience specifically in D2C or e-commerce with hands-on ownership of Meta and Google Ads.
- Experience managing meaningful ad spend with demonstrated ability to scale while maintaining ROAS/CAC targets.
- Proficiency with Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
- Location: Bangalore; Working Days: Monday to Saturday (explicitly mentioned).
Ideal Candidate Profile
- Analytical and methodical operator with strong number orientation and clinical problem-solving skills.
- Experienced with daily hands-on ownership of performance marketing at scale, comfortable living in ad accounts and data.
- Background or interest in fashion and lifestyle brands is advantageous but not mandatory.