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Mid-level D2C performance role in Bangalore with common title and metro location increases applicant competition.
Role requires mandatory D2C/e-commerce paid performance experience, reducing cross-industry transferability.
Mandatory 3-4 years paid D2C performance experience and hands-on Meta/Google impose strict filters.
Own and execute end-to-end performance marketing campaigns on Meta and Google to scale spend against ROAS and CAC targets.
Manage tracking and attribution systems including pixels, Conversions API, UTMs, and GA4 to ensure data-driven decision making.
Identify and test new growth channels beyond Meta and Google such as influencer marketing, affiliate, WhatsApp/CRM, marketplace ads, SEO, and retention strategies.
3-4 years of paid performance marketing experience specifically in D2C or e-commerce with hands-on ownership of Meta and Google Ads.
Experience managing meaningful ad spend with demonstrated ability to scale while maintaining ROAS/CAC targets.
Proficiency with Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
Location: Bangalore; Working Days: Monday to Saturday (explicitly mentioned).
Analytical and methodical operator with strong number orientation and clinical problem-solving skills.
Experienced with daily hands-on ownership of performance marketing at scale, comfortable living in ad accounts and data.
Background or interest in fashion and lifestyle brands is advantageous but not mandatory.