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Tier-1 brand, metro locations, and broad multi-channel requirements create moderately strong competition.
Digital marketing skills like ABM, Marketo, PPC and CRO are broadly transferable across industries.
Explicit 8+ years plus mandatory Marketo, ABM and paid-media skills make shortlisting highly strict.
Lead end-to-end digital marketing campaigns across multiple channels including email, social, paid search, and display to drive pipeline growth and revenue.
Own performance measurement, reporting, and conversion rate optimization to improve marketing effectiveness and ROI.
Define and execute Account-Based Marketing strategies aligned with sales priorities using Marketo for B2B email marketing and nurture programs.
8+ years of experience in digital marketing, performance marketing, demand generation, or related fields.
Proven experience with Marketo or similar marketing automation platforms.
Hands-on experience with paid media campaigns across digital channels and CRM platforms.
Solid knowledge of PPC, SEO, programmatic advertising, and retargeting.
Experienced in managing integrated, multi-channel marketing campaigns with measurable impact on pipeline and revenue.
Skilled in data-driven marketing decision making and optimizing customer journeys using marketing automation and CRM tools.
Demonstrated ability to align marketing programs with sales objectives, especially through Account-Based Marketing focused on high-value target accounts.