Integrated Marketing Associate Director - Gurgaon, Pune and Bangalore
Optum (company site, opens in a new tab)8+ yrsGurugramOn-siteDirect career pageEst. 28–42 LPA
Posted on 14 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead end-to-end digital marketing campaigns across multiple channels including email, social, paid search, and display to drive pipeline growth and revenue.
- Own performance measurement, reporting, and conversion rate optimization to improve marketing effectiveness and ROI.
- Define and execute Account-Based Marketing strategies aligned with sales priorities using Marketo for B2B email marketing and nurture programs.
Minimum Requirements
- 8+ years of experience in digital marketing, performance marketing, demand generation, or related fields.
- Proven experience with Marketo or similar marketing automation platforms.
- Hands-on experience with paid media campaigns across digital channels and CRM platforms.
- Solid knowledge of PPC, SEO, programmatic advertising, and retargeting.
Ideal Candidate Profile
- Experienced in managing integrated, multi-channel marketing campaigns with measurable impact on pipeline and revenue.
- Skilled in data-driven marketing decision making and optimizing customer journeys using marketing automation and CRM tools.
- Demonstrated ability to align marketing programs with sales objectives, especially through Account-Based Marketing focused on high-value target accounts.