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Strong brand, metro location, generalist content role, and broad skill requirements increase competition.
Core content marketing skills transfer across industries, though B2B and edtech experience is preferred.
Explicit 8+ years plus B2B content, SEO, and AI-tool skills create stringent shortlisting filters.
Lead the development of high-performing content marketing assets tailored to target personas and industries within enterprise marketing programs.
Manage and produce diverse content formats including data reports, e-books, videos, articles, webinars, and webpages aligned with campaign goals.
Collaborate cross-functionally with marketing, sales, and leadership teams to ensure alignment and consistency in messaging and content strategy.
Minimum 8 years of experience in content marketing, preferably in B2B/enterprise environment focused on full-funnel marketing campaigns.
Bachelor's Degree in English, Communication, Journalism, or a related field.
Proven experience as a strong writer and editor across multiple content formats such as e-books, data reports, videos, and webpages.
Experience using AI-powered tools for content production and knowledge of SEO/AIO/GEO best practices.
Experience creating audience-specific content tailored by industry, persona, or vertical within enterprise marketing.
Strategic and metrics-driven mindset combined with creative problem-solving abilities.
Experience working in fast-paced environments handling multiple projects and driving alignment with cross-functional teams, including marketing, sales, and creative.