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Tier-1 brand, mid-level PM title, metro location, and broad PLG/data requirements drive high competition.
B2B PLG and enterprise SaaS experience favors similar-product backgrounds, making fit moderately sensitive across industries.
Explicit 3–5 years requirement plus mandatory product/PLG and data/AI experience greatly narrows candidates.
Own and drive Product-Led Growth (PLG) initiatives for Adobe's B2B Enterprise business, focusing on converting end-user demand into enterprise-wide adoption.
Manage roadmap and prioritization from onboarding and activation to signals indicating upsell opportunities, partnering with engineering, analytics, and go-to-market teams to ship impactful features.
Define and execute structured experiments (A/B tests), analyze data and usage signals to identify growth opportunities and validate feature impact on enterprise acquisition and revenue.
3–5+ years of product management experience with a track record of taking initiatives from idea to launch.
Experience in growth or data-driven roles and driving product-led growth, ideally with freemium, trial, or conversion models.
Bachelor's degree or equivalent experience required; MBA or master's degree is a plus, not mandatory.
Must work hybrid in Bangalore office, at least 3 days/week onsite; experience with AI-powered product features or eagerness to grow in AI domain.
Mid-level to senior product manager comfortable owning strategic roadmap and growth initiatives within enterprise B2B SaaS environments.
Data-driven decision maker with ability to define success metrics, analyze funnel and usage data to optimize PLG strategies.
Experienced in leveraging free or trial product access models to convert individual users into enterprise customers in a complex cross-functional context.