Lifecycle CRM & Reactivation Manager (Skillz)
Skillz (company site, opens in a new tab)6–10 yrsBengaluruOn-siteDirect career pageEst. 12–30 LPA
Posted on 11 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own the end-to-end lifecycle function across email, push notifications, and in-app messaging including strategy, execution, and measurement to optimize growth.
- Lead reactivation marketing including cohort segmentation, offer design, and ROI measurement using holdout controls.
- Manage lifecycle tooling (CleverTap), campaign hygiene, messaging rules, and report outcomes weekly, while leading the Email Marketing Manager and lifecycle team development.
Minimum Requirements
- 6–10 years of lifecycle/CRM/retention marketing experience for a consumer mobile product with direct ownership of reactivation or win-back programs.
- Hands-on experience with lifecycle platforms; CleverTap strongly preferred (Braze, MoEngage, Iterable or WebEngage acceptable).
- Experience running holdout-based incrementality measurement on messaging campaigns and making data-driven campaign decisions.
- Must be located in Bangalore, India with a hybrid work model; travel less than 10%.
Ideal Candidate Profile
- Strong expertise in lifecycle CRM combining push, email, and in-app messaging as an integrated growth lever focused on measurable incremental revenue.
- Experience in regulated or complex domains like real-money gaming, online gambling, fintech, or e-commerce with wallet/deposit economies.
- Skillful in managing messaging hygiene, offer economics, and partnering cross-functionally with Product and Analytics for tooling and measurement.