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Mid-level CRM role in Bangalore with popular title and moderate brand draws many qualified applicants.
Skills transfer across consumer mobile products, but gaming/real-money/payment preference raises industry sensitivity.
Explicit 6–10 years, required reactivation ownership, lifecycle tooling and incrementality measurement make filters strict.
Own the end-to-end lifecycle function across email, push notifications, and in-app messaging including strategy, execution, and measurement to optimize growth.
Lead reactivation marketing including cohort segmentation, offer design, and ROI measurement using holdout controls.
Manage lifecycle tooling (CleverTap), campaign hygiene, messaging rules, and report outcomes weekly, while leading the Email Marketing Manager and lifecycle team development.
6–10 years of lifecycle/CRM/retention marketing experience for a consumer mobile product with direct ownership of reactivation or win-back programs.
Hands-on experience with lifecycle platforms; CleverTap strongly preferred (Braze, MoEngage, Iterable or WebEngage acceptable).
Experience running holdout-based incrementality measurement on messaging campaigns and making data-driven campaign decisions.
Must be located in Bangalore, India with a hybrid work model; travel less than 10%.
Strong expertise in lifecycle CRM combining push, email, and in-app messaging as an integrated growth lever focused on measurable incremental revenue.
Experience in regulated or complex domains like real-money gaming, online gambling, fintech, or e-commerce with wallet/deposit economies.
Skillful in managing messaging hygiene, offer economics, and partnering cross-functionally with Product and Analytics for tooling and measurement.